Marketing 101 for Startups

Ah, marketing…it makes the wheels of business go ’round and ’round. And yet it’s an aspect in business-building that many entrepreneurs (who are more interested in making than marketing) miss out on.

The internet is full of quipy and complex marketing advice, promising to help startup founders figure out how to craft elaborate marking strategies in order to generate millions. But how much of that information is practical – especially for startups launching on small budgets?

If you need the basics on practical marketing for startups, and want help sorting through mountains of how-to advice for creating marketing plans – we’ve got you covered: Listen to our Biz503 episode: Marketing 101 for Startups.

You’ll want to catch this episode on how to create a successful marketing plan. Listen to learn how to be innovative and prepared for all the marketing madness your startup needs to be profitable.

Co-hosts Halley Gray, founder of Evolve and Succeed, and Joe Barrett, technical consultant and developer, were joined by the following guest panelists:

Wendy Kotila, creator and founder, “She Gets Business”

Christa Kingfounder, Fitlandia

Sean Harry, business advisor/instructor, Portland Community College SBDC

For a kick-start on your marketing success, check out these suggested resources from Wendy Kotila:

Canva – free tool letting anyone make awesome-looking graphics
Upwork – hire contractor easily, affordably (they don’t need to be in Portland!)
SurveyMonkey and Typeform – free tools to survey

Wendy’s blog post on defining your target customer:

How To Find Your Dream Customers (And Make Them Freaking Love You)

Wendy’s free guide for hiring contractors:

Nastacia Voisin

I’m a recent University of Portland grad and an aspiring journalist. I hail originally from Ontario, Canada. My passions and pursuits vary – currently I’m into indie films, podcasts, live storytelling and tango.