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It’s one thing to convince people that your startup has potential – it’s a whole other thing to convince people that your potential startup should be their next place of employment.

This is a challenge that plagues business big and small. And entrepreneurs have to ask themselves the same question that established companies do: How can I attract stellar candidates to work for my startup?

Many startup founders may be so focused on product that they forget that it’s not just their innovation or idea that needs branding…it’s also their budding business culture. But beyond the process of cultivating an appealing workplace and value set, there’s also the flip side of the coin, which is vetting candidates to guarantee a good fit.

If you’re looking to recruit top talent with values that align with your startup or small business, we’re here to help you learn how: Listen to our Biz503 episode: How to Attract the Right Team.

You’ll want to catch this episode and learn how to appeal to new recruits, manage interviewing, and recover when things don’t go as planned.

Co-hosts Rebecca Webb, team leader at Portland Radio Project and Mike Rogoway, business writer at The Oregonian, were joined by the following guest panelists:

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Wendy Kotila, creator and founder, “She Gets Business,”

Tyrone Poole, founder, NoAppFee

Paul Anthony Troiano, co-founder and chairman, 503 Media & Events