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Sales cycle, prospects, warm vs. cold leads…the world of selling can look overwhelming to someone new to the game. And for folks launching startups or planning to open a business, it can be the one area that appears hardest to … Continue Reading

Ah, marketing…it makes the wheels of business go ’round and ’round. And yet it’s an aspect in business-building that many entrepreneurs (who are more interested in making than marketing) miss out on.

And it shows when sales suffer, new … Continue Reading

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So you want to launch a business.

First question to ask yourself: Are you sure you’re ready?

That’s not to say you’re not a fantastically savvy entrepreneur, or that there’s reason to assume your venture will crash and burn. But … Continue Reading

It’s the inventor’s dilemma – make the product themselves, or sell the idea?

There’s no easy right-or-wrong solution, and both methods can make innovators cash. But it’s a decision best made early in the game, and requires an assessment of … Continue Reading

To bootstrap or to fundraise? That’s one of the many forks in the road entrepreneurs have to decide between.

Although seed capital is abundant these days, there are incentives to launch a business on your own dime. Bootstrappers have more … Continue Reading

It’s one thing to convince people that your startup has potential – it’s a whole other thing to convince people that your potential startup should be their next place of employment.

This is a challenge that plagues business big and … Continue Reading

You may have grand visions of breezily launching a business from concept to product, with not a hitch in between…but let’s be practical. Few startups make it up the success ladder without planning, testing, and revising.

And that mean beta … Continue Reading

A picture may paint a thousand words, but a prototype can save you a thousand dollars.

There’s nothing like a physical mock-up of a product to give an entrepreneur a clear vision of the flaws and strengths of their innovation. … Continue Reading

Patents and copyrights and trademarks, oh my!

That’s what a novice entrepreneur might think when facing down these aspects of intellectual property law, right?

And to be fair, these are not elements of running a business that come intuitively to … Continue Reading

We all have a million ideas, but only a few entrepreneurs successfully turn ideas into millions.

What’s the trick?

Here’s a hint – it takes a lot of work. Assuming that you’ve gone through the steps of validating your business … Continue Reading

Here’s the challenge: Marketers don’t always know how to “market”.

Many small business owners and entrepreneurs have great ideas, amazing talents and an abundance of energy. But when it comes to effectively reaching an audience of potential product buyers, challenges … Continue Reading