Posts

Sales cycle, prospects, warm vs. cold leads…the world of selling can look overwhelming to someone new to the game. And for folks launching startups or planning to open a business, it can be the one area that appears hardest to … Continue Reading

Ah, marketing…it makes the wheels of business go ’round and ’round. And yet it’s an aspect in business-building that many entrepreneurs (who are more interested in making than marketing) miss out on.

And it shows when sales suffer, new … Continue Reading

So you want to launch a business.

First question to ask yourself: Are you sure you’re ready?

That’s not to say you’re not a fantastically savvy entrepreneur, or that there’s reason to assume your venture will crash and burn. But … Continue Reading

Here’s the challenge: Marketers don’t always know how to “market”.

Many small business owners and entrepreneurs have great ideas, amazing talents and an abundance of energy. But when it comes to effectively reaching an audience of potential product buyers, challenges … Continue Reading

In the business world, the most valued customer is a return customer.

The statistics are swimming all over the Internet – although return customers may be only a small fraction of a business customer’s base, they account for an average … Continue Reading