Netflix has come to terms with Comcast. The Associate Press reports the cable giant and the online streaming service have struck a deal to improve better delivery of content to Netflix subscribers who use Comcast for internet service.
Netflix accounts for about a third of all traffic on the internet, according to research. Essentially what the two companies are doing is forging a direct connection between Netflix and Comcast rather than going through third parties. This means less stuttering when you’re trying to watch “House of Cards.”
The deal comes after months of negotiation, though the terms are confidential. The statement announcing the agreement says Netflix will not receive preferential network treatment under the multi-year deal.