Cybercast Oregon | Episode 03: Online Reputation

online reputation

Cybercast Oregon is supported by Mount Hood Community College Small Business Development Center, where they work every day to open opportunities for the entrepreneurs, innovators, and inventors. You can get started on your quest to business success HERE

Reviews. Referrals. Endorsements.

As a person or a business, you know that online reputation has clout. It’s the lifeblood of many companies, with positive feedback and happy customer comments equaling more business. And, on the flip side, even one bit of negative press can chase away opportunity.

So it’s not surprising that folks spend a solid chunk of attention making sure their virtual reputations are untarnished. And there is no shortage of ways, tools, platforms and methods to try to highlight positive content and minimize the negative.

But the same technology that connects us to the world creates access points back to us. And not everything following our virtual footprints is friendly. In fact, there’s an increasingly sophisticated threat landscape developing and knocking against our defenses.

You may have surmised as much from the constant cycle of headlines warning against system weaknesses, data breaches and information theft. Yet as is the case with many crisis scenarios, it’s hard to prepare for vague eventualities. And so company after company is left scrambling for solutions and resolution in the wake of cyber attacks.

So what can businesses do to stay safe and alert in this age of reputation-damaging cyber security threats- and what can be done if those defensive measures fail?

Great questions – and we have answers. Tune in Friday, Dec 15th, 2-3 p.m. for our Cybercast Oregon  episode: “Online Reputation.” Listen live at 99.1 FM in the heart of Portland – or online anywhere at PRP.fm.

This episode is for you if…

  • You’re curious about the online reputation management in relation to cyber threats.
  • You want to better understand what defensive measure you can take against these threats.
  • You want to know how to recover from a potentially reputation-damaging cyber attack.
  • You want to learn practical, effective steps to stay on top of your business’ cyber security.

Cybercast Oregon is hosted by Kedma Ough, director at Mt. Hood Community College’s SBDC. Joining Kedma in the studio this week are four experts:

Spencer Hill  | LinkedIn

A serial entrepreneur with over a decade of experience in everything from programming and digital design, to sales and marketing, Spencer now serves as principle of The Portland Company – a digital marketing agency.

Kent Lewis  | LinkedIn

Founder of Anvil Media, Kent has extensive experience in integrated marketing and a robust list of entrepreneurial accomplishment under his belt. He’s co-founder of a variety of organizations, and serves as a founder and mentor to numerous Portland-based businesses.

Josh McKinney  | LinkedIn

Josh is currently chief information officer at Edge Networks, and comes from a rich technical and leadership background with over 15 years of experience in IT platforms and security solutions.

Michael Edmonds  | LinkedIn

An account executive and management liability practice director for Parker, Smith & Fleek, Michael handles professional and privacy liability exposures. He has a background as a regional subject matter expert in cyber security.


Cybercast Oregon is supported by Mount Hood Community College Small Business Development Center, where they work every day to open opportunities for the entrepreneurs, innovators, and inventors. You can get started on your quest to business success HERE

Nastacia Voisin

I’m a recent University of Portland grad and an aspiring journalist. I hail originally from Ontario, Canada. My passions and pursuits vary – currently I’m into indie films, podcasts, live storytelling and tango.
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