How does one start a successful tradition? Choose a famous, established tradition and then follow that example. Churros Locos choose a very successful tradition to imitate that’s found at the happiest place on earth. Get a churro on your way home.
In April of 2013, Churros Locos set up their cart (not a truck or trailer but and actual cart) outside Providence Park during a Timbers game. As the Timber’s Army left the match they found the perfect post-game snack. And a tradition was born. Churros Locos is now a regular part of Timber’s home game experience.
Since that day Churros Locos has expanded their empire to included catering at events and weddings. They have also added a renovated, 1973-vintage repurposed mail delivery truck that has been made into the Churro Mobile.
In 2015, Churros Locos represented Portland, OR, at the ten-day World Street Food Congress in Singapore. One of the favorite items on the Churros Locos menu is the Churro Sundae. In Singapore, the Churro Sundae was a huge success. It was one of the most popular street foods available at the event. 1200 sundaes were served in a single day.
For those who are not sure what a churro is (difficult to believe but possible), it is described as an elephant ear on a stick. A classic cultural treat that is enjoyed throughout México and Central America, it is a deep-fried pastry dough that has been extruded through a form into the classic star-like shape.
Churros Locos makes their churros in the traditional Mexican style with brown sugar and cinnamon. In addition to the typical churro you can get a churro cake or the aforementioned churro sundae. With each churro you can get Dulce de Leche. A thick, milk-based caramel sauce in which you can dip your churro.
Listen now as Steven Shomler and Ken Wilson talk with Isabel Sánchez-Huerta about churros, Churros Locos and what it means to be a tradition in Portland.
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