You may have grand visions of breezily launching a business from concept to product, with not a hitch in between…but let’s be practical. Few startups make it up the success ladder without planning, testing, and revising.
And that mean beta testing.
The premise of beta testing is to gently roll out a product/feature in a controlled manner before officially launching. It’s a way of test driving the product or idea, catching bugs, and improving user experience – all before putting your product out in the wild.
There are a slew of benefits to beta testing, namely gathering early feedback, identifying problems before launching, and gaining market validation.
Are you interested in learning how to construct a meaningful, strategic beta test for your product? We have the answers you need: Listen to our Biz503 episode: The Basics of Beta Testing.
You’ll want to catch this episode and learn why beta testing is not a step to be missed – and how to set up your test to guarantee great results.
Co-hosts Rebecca Webb, team leader at Portland Radio Project and Joe Barrett, weekend show host at PRP, were joined by the following guest panelists: